WHO WE ARE

We are you. Confident, authentic and unapologetically feminine. Women who don’t want to compromise between lingerie that looks good, and feels good. Day or night, we believe you shouldn’t have to choose—our luxurious lingerie is designed to make you feel extraordinary, every day.

We are you. Effortlessly elegant and understatedly sexy. Blending vibrant colours and exclusive prints with form-flattering silhouettes, our carefully curated collections are a celebration of feminine allure and sensual self-expression.

We are you. Modern women, aware of our responsibility to make conscious choices. Each design is sustainably sourced and ethically crafted with the utmost transparency and attention to detail, because our choices are a reflection of our values.

WE ARE YOU

Founded by Lucienne in 2023, Luciela is a small, women-run business shaping unique creations between London and Madrid, one capsule collection at a time.

First imagined in 2019, the brand underwent four years of research and development before launching its first collection, with pieces selectively sourced in Europe and handmade by a lingerie atelier based in Lisbon.

OUR STORY

For months, Lucienne was looking for luxurious lingerie that she could wear confidently all day. That could transition seamlessly from day to night, from routine to romance. That didn’t dig in or ride up, that looked special but wasn’t reserved for special occasions.

Until, after months of fruitless search, her husband asked: “Why don’t you make it yourself?” So she did.

With no prior background in fashion, she didn’t have a roadmap, just a vision. Over the course of four years she spent every moment she could researching, learning and building a talented team. Everything was hard, and everything that could go wrong, did. But she persevered, and today continues to oversee all aspects of the business while drawing inspiration from the modern women around her.

OUR PROMISE TO YOU

We create luxury intimates that work for every part of your life. We understand that today’s woman is multifaceted and our collections are designed to complement every aspect of your lifestyle, allowing you to be uniquely and effortlessly yourself.

Each garment in our collections undergoes test fittings, alterations and more test fittings by women of different shapes and sizes to achieve the perfect fit. Our vision is to create high-quality intimates that move with you and that you will cherish for a long time.

Contact our team for more information or subscribe to our newsletter to get prime access to special offers and future collections.

LUXURY SHOULDN'T
COST THE EARTH

Our commitment to sustainable practices is woven into every stitch, so you can feel confident with a clear conscience. Each piece reflects the brand’s dedication to the environment and to the women who wear its creations, offering a fresh, reimagined intimate wardrobe experience.

With a focus on ethics, transparency and attention to detail, Luciela creates delicate yet durable pieces that exude elegance and a passion for quality. Visit our page dedicated to our responsible policies here, or learn about our sustainably-sourced materials.

THE
ESSENCE

MADE IN
EUROPE

100% ethically sourced in Europe and crafted with love in Lisbon.

 

YOUR
PERFECT FIT

Tailored for a flawless fit, our lingerie flatters your form while providing all-day comfort.

RESPONSIBLE
MATERIALS

Every one of our materials is hand-picked for its minimal environmental impact and exceptional quality.

TOTAL
TRANSPARENCY

You’ll always know where your garments came from. Full disclosure on each product page.

A BRIEF

TIMELINE

2019

The vision for Luciela was born.

2020

Research, research and more research of the lingerie sector and its environmental impact.

2021

Sourcing of eco-conscious European suppliers and samples.

2022

Creation of the prototypes for our debut collection.

2023

Proud introduction of Luciela to the world.
Embrace the
everyday

Embrace the
extraordinary